- Morris County Vocational School District
- Teacher Home Page
Advertising Art and Design
Interested in learning more about what makes a product sell? This course may be for you!
Course Description:
This course serves as an introduction to the methods, techniques and procedures involved in advertising. Students
will learn procedures for comprehensive layout, typography, and screen print, as well as creations of advertising illustration and layout, using multimedia
computer graphics.
Course Objectives:
Students will be able to...
- Create original artwork through a variety of design techniques.
- Develop a variety of advertising techniques.
- Explain the uses of illustration and design in advertising.
- Know the purpose of “rough” comprehensive sketches.
- Practice using specialized equipment used in advertising design.
- Develop unique logo designs.
- Compile a series of personal artwork.
- Develop vocabulary pertinent to advertising design, graphic design and computer terminology.
- Be aware of terminology associated with graphic design.
- Create product rendering.
- Produce an animation.
- Create or change an original type style
- Discuss design techniques and procedures.